Technical SEO is the process of ensuring your website is compatible with search engine guidelines so that it can be crawled and indexed without any problems. The goal of a technical SEO audit is to audit your website’s current SEO and determine which aspects you need to enhance for a seamless online experience.
In our digital world today, user demands have dramatically changed and search engines have become more sophisticated. According to statistics, there are now approximately 3.5 billion smartphone users across the globe. This massive increase in smartphone usage prompted Google to launch an algorithm update that places more importance on site speed and mobile experience in ranking web pages.
Today, websites that are structured poorly, have slow page load time and redirects can be penalized by Google. If these go uncorrected, these technical SEO issues may result in a steep drop in search rankings and organic traffic. Given that the top organic search results receive nearly 35 percent of clicks, a decline in ranking could be catastrophic for your business.